BritishInvasion
The British Invasion was a mid-1960s commercial phenomenon in the United States? where a number of pop and rock bands from the United Kingdom? found mainstream popularity in America, influencing the rise of a "counterculture" (e.g., hippies?, psychedelia?). The British Invasion began around 1963? but really kicked off with The Beatles? touring in America in 1964?, lasting through around 1969? and encompassing a number of beat groups, rhythm & blues? groups, and pop singers. The phenomenon was profoundly influential on American pop and rock of the mid-to-late 1960s, particularly influencing the direction of teenage garage rock and leading folk? artists to adapt to folk rock?. British artists remained popular in the US through the 1970s? as progressive rock began to dominate, and another wave came across in the late 1970s and early 1980s? with the so-called "Second British Invasion" around the success of New Pop? music videos on MTV.